The campaign involved generating coverage specifically in the legal press to raise the profile of LECG e-discovery practice. The team had to think of fresh and innovative approached as the market was quite saturated and there had already been a large amount of coverage on e-discovery. We have an in-depth knowledge of the target publications, the slots available and the type of issues they will cover.

Objectives

• Raise awareness of the e-discovery practice
• To position consultants at LECG as experts in the field

Implementation

• Place thought leadership pieces on topical issues in the key trade press
• Keeping up to date with changes in legislation in e-discovery which could be use as news-hooks to gain coverage
• Monitoring the news agenda for topics that hit the news that may have an e-disclosure angle e.g. cash for peerages scandal and the existence of a secondary e-mail systems. We pitched in article on what is a secondary e-mail system and what should litigation lawyers be aware of in terms of secondary e-mail disclosure.

Results

• A news piece on the changes to e-disclosure rules in the US quoting Andrew Haslam a consultant at LECG on World Tobacco online
• Article on the changes to e-disclosure rules in the US appeared in World Tobacco and was written by consultant Andrew Haslam
• An article on the changes to e-disclosure rules in the US written by Andrew Haslam and Tom Hopkinson consultants at LECG was also published in IT Law Today
• An article by consultants Dr. Shane Shook Tom Hopkinson on secondary e-mail was published in Legal Week
• An article by consultants Dr. Shane Shook Tom Hopkinson on secondary e-mail was published on Complinet