Challenge:

• To position city law firm Nabarro LLP as an expert in the real estate and local housing sector and uphold its reputation of having a first class real estate team

Solution:

• Lansons launched a report by Nabarro LLP, highlighting that Local Housing Companies are an effective way of delivering new homes in the future. Lansons analysed the report, which was not created for PR purposes, and extracted the newsworthy and relevant statistics in order to create a news story that key industry titles would be interested and which would highlight Nabarro’s expertise in the industry

Implementation:

• Lansons liaised with the legal, local government and property sector press to highlight the report and its findings

Outcome:

• The report gained a wide spread of coverage in key sector specific titles for the business sectors, including Local Government Lawyer, Property Week and Estates Gazette