Case Study
Public Affairs Work with Hargreaves Lansdown

• To design and manage a campaign that highlighted to government the key disadvantages of the restrictions of placing protected rights within SIPPS (Self Invested Personal Pensions.)
• To influence Governement policy on SIPPS.

Method:

• To position Hargreaves Lansdown as trusted advisers to the Treasury over the issue of SIPPs.
• Develop a strategic contact programme.
• Positioned client in the media as the national expert on SIPPs.
• Held civil servant summit aimed at a range of government departments and the regulator.

• A complete reversal of policy government policy, they did not impose the restrictions on SIPPS.

• Massive increase in our Hargreaves Landsdown media and government profile.