Lansons gears up for London 2012 Olympics
Win your chance to race on the London Olympic triathlon course

Just six miles away from Lansons' offices millions of pounds are being poured into the London 2012 Olympics. As part of Lansons' role as a corporate citizen, we are pledging some of our corporate social responsibility budget to sponsor two young athletes on their journey to the 2012 games.

Click here to read more about the sponsorship and your chance to win a once in a lifetime opportunity!

Step ahead in the Engagement Revolution

The economic crisis is revolutionising the ways people engage with financial issues and information. Our updated study into consumer sentiment and behaviour offers further insight into the Engagement Revolution, including a recent rise in anger and blame, the emergence of tribes with their own distinct strategies, and the rise of the internet and 'go direct' communication to rival the influence of traditional media channels. Associate Director, Richard Winder, examines the key themes in the latest Lansons Search for Answers report.

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Cost of a child: Bigger and better in 2010

The LV= Cost of a Child Index has been running since 2003 and this year, the Lansons team was tasked with making it bigger, better and louder… The team were challenged to improve on last year's results whilst encouraging greater consumer engagement with the campaign and the LV= brand. The campaign received widespread coverage across various media channels.

To read the full case study click here

For more information email fspractice@lansons.com

The new political reality?

In the wake of the Obama election campaign commentators were quick to proclaim that how elections are fought and won had irrevocably changed. You couldn't understand how Obama won without understanding how he harnessed the communicative potential of the internet with such aptitude. So, with less vantage but greater familiarity, we consider what we can learn from this election about how political communications has changed, writes Chris Bose, Account Manager.

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Predicting the election - Opinium Research and the Daily Express

The General Election provides a rare opportunity for research agencies to be at the forefront of the biggest news story of the year. Traditionally, voter intention polls have been dominated by YouGov, ICM, Populus and Comres who have utilised exclusive partnerships with national newspapers to publish their results. Opinium’s challenge was to gain leverage in this crowded market place and put its voter intention poll on the political map. Lansons positioned Opinium as a heavy weight in political polling and raised awareness of the brand in national and influential online media and generated over 600 pieces of coverage.

To read more click here

Challenges of a coalition Government

The outcome of this year's General Election has thrown up both ambiguities and uncertainties. With the last coalition Government several decades ago, this is new territory not just for many businesses and members of the public, but also those in the seat of government too, reports, Simon Alderson, Executive.

To read the full story click here

For more information email corporateandpublicaffairs@lansons.com

The World Cup – more than football

For four weeks this summer the World Cup will dominate the media and social consciousness, presenting a seemingly ideal opportunity to build a brand, engage with a new audience and work on customer retention. But in such a busy market place, what is the most effective way for a brand, and their communication teams, to utilise such a perfect hook? Account Executive, Tom Lawless, explores the current brand activity surrounding the World Cup.

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The grass really is greener for Britons abroad

At a time where stories around the Election and negative banking dominated the news agenda, Lansons were tasked with generating interest in NatWest International Personal Banking's annual Quality of Life Index. Careful planning around the timing of the launch helped to secure mass coverage and reinforcement of the brand's key messages.

To read the full case study click here

For more information email brandandconsumer@lansons.com

A year of the Lansons Live studio

With apologies to Jane Austen, it is a truth universally acknowledged that a politician in possession of a seat in election year must be in want of publicity. No surprise then that we have seen the great and the good pass through the Lansons Live studio in its first year of operation. Yvette Cooper, Mark Hoban, Jeremy Browne to name but three. Some on the way up... some on the way down in the House of Commons and talking of houses, we've even had Sarah Beeny too. All for the simple reason that digital means are now the best way to directly reach the electorate.

To read more about the Lansons Live studio, written by Christian Mahne, Head of Lansons Live, click here

British Airways loss is travelsupermarket.com’s gain

The British Airways cabin crew strikes presented the opportunity for commentators to raise their individual and brand's profile around the crisis. Lansons worked with travelsupermarket.com to commandeer the mass coverage of the strikes to make their spokesperson the go-to guy for reactive comment.

To read more click here

For more information email lansonslive@lansons.com